Why You Should Heat Print Premium Winter Jackets

After the success of the Stahls' UK Winter Warm Up Event, we decided to expand our thoughts on why heat printers should add winter jackets to their garment range, for those that couldn't make the event.

Many heat printers steer well away from printing jackets because of their heat-sensitive materials. In short, jackets cost too much if you get it wrong. But with the right knowledge and equipment, getting them wrong is very hard! If you didn't attend our Winter Warm Up Event then you may not have had chance to learn the techniques you need to pull this off. Stay tuned in to our blogs for our upcoming in-depth explanation of how to print jackets without scorching. Or if you want to get started now, check out the digital version of the Winter Warm Up Event here

So back to it. Why should you add printed premium jackets to your product range?

Custom printed jackets can be highly profitable because of their appeal in the branded workwear sector.  Here are 7 reasons why you should be considering adding heat printed jackets to your offering:

1. High Demand for Branded Workwear

Businesses today value brand awareness and want to spread that through their workwear. Custom printed jackets offer a way for a business to showcase their business while offering employees a sense of pride but also convenience while they wear those jackets.

2. High Profit Margins

Custom jackets are seen as premium products due to their general RRP. As a result, businesses are willing to pay higher prices, leading to higher profit margins.
Corporate clients, teams, and organizations often place bulk orders for events, uniforms, or giveaways, which also offers significant profit opportunities as purchasing blanks is always better priced when buying in bulk.

3. Low Production Costs

Advancements in Printing Technology: Methods like heat transfer printing have reduced production costs, making it easier and more affordable to create high-quality custom jackets.
On-demand printing allows businesses to produce only when an order is placed, minimizing inventory risks and costs. This reduces the need for upfront investment in large stock, which boosts profitability.

4. Strong Branding and Marketing Opportunities

Many businesses use custom printed jackets for promotional purposes. Companies often invest in branded jackets for employee uniforms or promotional merchandise, which creates repeat customers and bulk sales.
Custom designs can attract influencers or brands looking to collaborate on limited-edition jackets, opening up high-revenue opportunities.

5. Versatile Use

Different types of jackets boast seasonality and as well as year-round demand. Becayse jackets are so versatile, they are worn throughout multiple seasons, which means there is consistent demand throughout the year.
They appeal to diverse industries, including fashion, corporate, sports, and events. This broadens the potential market and profitability.

6. Low Competition in Unique Designs

The more unique and creative the designs, the less direct competition businesses face. Many custom jacket businesses can thrive by focusing on niche designs that appeal to smaller, more passionate groups of customers.

7. Upselling and Cross-Selling Opportunities

Jackets are a very attractive item to throw into a bundle. Custom jackets can be sold alongside other apparel, such as hoodies, t-shirts, or hats, encouraging customers to make larger purchases.
Offering limited-edition custom prints within the retail sector can create urgency and exclusivity, driving up sales and profitability.