Unveiling the Latest in HTV Innovations

This episode of The Garment Decorators Podcast was an exciting one! Molly and Kelly talk all about a brand new Stahls' Heat Transfer Vinyl product, Glimmer! This innovative HTV combines a sleek finish with ultra-fine glitter particles that add a glimmering reflect to any design. Kelly and Molly dive deep into why this new product is a must-have for your business. From existing and upcoming trends heading into 2025, how you can create a more premium product with Glimmer HTV, how best to cut Glimmer on different vinyl cutters and much more. Glimmer is perfect for T-shirts, hoodies, tote bags, and more with it's dynamic, shifting gradient effect that dazzles as light reflects off the vinyl.

One particularly interesting part of this podcast is when Molly and Kelly begin to discuss special effect finishes and where they're cropping up in the market. Kelly explains that she walked into her local Abercrombie & Fitch store to find at least four t-shirts containing Soft Metallic and Glitter heat transfer vinyl. Molly goes on to explain that one of the UK trends that has incorporated these finishes has been upcycling garments for the Taylor Swift Era's tour. Swifties across the country have been adding glitter and metallic finishes to denim jackets and cowboy boots in order to fit the tour aesthetic. 

As the trend for special effects continues to grow, Glimmer HTV will start to gain a foothold in this exciting and profitable market. Different from Glitter HTV, Glimmer offers a rainbow iridescent shimmer with a smooth surface making it the perfect addition to Sports, Cheer, Retail garments, Childrenswear and more!

Check out the podcast in full for a deeper dive into this product:

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