THAT PRINT GUY from TikTok joins the Garment Decorators Podcast

This week on the Garment Decorators Podcast Andy and Molly are joined by Matt Healey from Print Pro UK. A Newport based heat printing business with a very successful and effective social media strategy. In this episode we discuss how Matt got started, how to increase average order value, are bundles a good idea, heat printing equipment and of course all things social media!

So despite what the thumbnail for the video and this blog says, Matt is not actually an enemy of Stahls' UK. His heat printing sportsmanship and great banter has helped to build a kinship between our two accounts. Check out the clip below for a look into our TikTok rivalry history!

Back to the podcast!

In this episode, Matt takes us through his experience as a heat printer, the highs, the lows and his journey on social media.

He explains that when he decided to create video responses to customer questions he noticed an enormous increase in engagement. Customers began looking at him for expert answers to queries and even the experts began to turn to him for further print services.

Now, if you're thinking, that's great for him, but I don't have time to create content... Neither does Matt! He goes on to explain that if he's printing a large batch of tshirts, he sets his phone up, goes live on TikTok, and uses the time between fusing to chat to his viewers and answer questions. 

The kind of content that Matt produces is 100% authentic and real which is perfectly paired with a social media platform that is beginning to favour user and employee-generated content over shiny polished promotional videos. This type of budget-friendly social media content feels much more relatable for small business owners tackling pain points.

If you're thinking about getting started creating content for your business, here are 5 reasons why getting started with just your phone camera is great:

1. Authenticity and Realness

Content filmed without a polished finish or impromptu selfies can be more genuine. It often feels like a candid glimpse into someone's real life, free from the polish and perfection of professional production. This authenticity can make viewers feel like they are seeing the "real" person, not just a curated persona.

2. Imperfections are Relatable

People generally find comfort in seeing imperfections because it mirrors their own experiences. This 'real' content often includes imperfections, like stumbling over words, awkward angles, or everyday messes, which can make it more relatable and endearing. It can break down the perceived barrier between the creator and their audience. This can make them seem more approachable and relatable, as they present themselves as ordinary people rather than untouchable figures.

3. Accessibility

Creating this type of content typically requires fewer resources, making it accessible to a broader range of people. This can help viewers relate to the content creator, as they may feel they are on a similar level in terms of resources and capabilities.

4. Spontaneity and Humor

Casual, unedited content often captures spontaneous moments that can be funny or unexpected. These genuine reactions and situations can feel more relatable and entertaining than highly produced, scripted videos.

5. Emphasis on Content Over Production

In budget-style content, the focus is often more on the message or story rather than on perfect visuals or sound. This can make the content feel more focused on sharing an experience or emotion, which can be more relatable and impactful.

But with all that being said, just because Matt's content is 'budget-friendly' doesn't mean it is worth any less than its weight in gold.

His heat printing expertise shines though and the proof of its value is visible in the mountain of comments he gets on every video!

Check out Print Pro UK:

Instagram: https://www.instagram.com/printprouk/

TikTok: https://www.tiktok.com/@printprouk

Connect with Matt:

TikTok: https://www.tiktok.com/@printpromatt

LinkedIn: https://www.linkedin.com/in/matthew-healey-9804181a8/

Check out this podcast in full here:

PS: we are not sponsored by Twix. But Twix, if you're out there, we might be open to it... Get in touch.

If you enjoyed this episode, check out our other podcast episodes on Youtube, Spotify, Apple Music and Instagram.