Increase Average Order by Heat Printing Matching Sets
Increase Average Order by Heat Printing Matching Sets
In todays blog we'll be focusing on athleisure garments and how you can make money with matching athleisure sets.
Just 2 months into the 2020 pandemic, sportswear and athleisure orders were recorded at 84% higher than before the spread of the virus.
As the need for regular clothing decreased, the need for more comfortable garments increased, changing the face of fashion as we know it.
Three years on, COVID-19 has began to dissipate from our lives but the use of athleisure and activewear garments has not.
Businesses now lean toward more a comfortable fit of clothing for their employees with cropped jumpers and hoodies become normal work attire, and leggings being chosen over traditional jeans or trousers.
So, if you're not including athleisure garments in your product range, why not?
And if you do offer activewear options, are you including matching sets?
You should be.
Athleisure blanks garments
All blank clothing manufacturers now include athleisure garments within their ranges.
If the manufacture doesn't offer sets that go together, its up to you to create sets that visually match and will entice your customer to purchase more than normal.
TriDri have been making fitness fashion since 2016 and have an extensive range of well priced and fashion focused athleisure blanks available through Ralawise. TriDri blank garments are designed for maximum comfort and a flattering fit which makes their garments perfect for matching sets!
In the above image we have used 3x different garments to make two simple braned sets. By offering your customer matching sets you are offering them a simple and fashionable choice for clothing. Once you remove the time it takes for a customer to plan an outfit, it makes getting dressed in the morning a stress-free and much more efficient experience for the wearer.
The Garments:
The TR060 Womens Performance T-shirt in Black and White
The TR055 Womens Fitter Joggers in Black but there are 6 other colourways to choose from.
The TR077 Womens 1/2 Xip Hoodie in White but this is available in 7 other colourways.
Check out the full TriDri range HERE
What's the most profitable way to decorate Athleisure Matching Sets?
UltraColour Heat Transfer Gang Sheets.
10x A3 UltraColour Heat Transfer sheets will cost you £59.90 making each sheet just £5.99.
Because Stahls' UK only charge per sheet and not per transfer, you should be uploaded all your matching set designs into a gang sheet formation to get the best price per sheet.
We fit 14 branded transfers onto 1x A3 size sheet making our transfer price just 0.43p each.
Whats more, putting the compeittive pricing aside, UltraColour Heat Transfers fuse at just 120 °C making them the lowest fusing heat transfer in the world. This means you can be sure they will apply to heat sensitive garments like polyester and nylon tops with absolutely no scorch marks.
So you've got high quality athleisure garments and you've got well priced low temperature fusing transfers.. it's time to get started!