Heated Words X Hotronix Heat Presses

When you think of the phrase ‘Heated Words’ what does it evoke for you? Verbal sparring? An argumentative tone?

Take the phrase literally and think about it in a physical sense and you’ll be on the right track.

What is Heated Words?

Heated Words is a project about identity, music, fashion and global visual culture. It’s the search for a mysterious bold neo-gothic typeface that has been passed down over decades and has even decorated the fabric of the most influential music and fashion subcultures of the last half-century.

Fresh off their highly anticipated September Toronto tour, Charlie Morgan and Rory McCartney finally brought their 'While'U'Wait' pop-up store to our neck of the woods.

One Auto Open Clam shipment later and a quick drive down to Waste Store London in Hackney, the Stahls’ UK marketing team were raring to go.

In a quick pre-show interview captured with Andy and Charlie, Charlie explained that this particular typeface dates back to the first ever calligraphic forms but has evolved and dominated print with usage on military uniforms, sportswear, and fanwear and evolving into the hip-hop and streetwear scene too.

Find out more about this in the video below:

The Event

After a quick heat press set-up, Charlie cracked on with printing pre-cut Flock HTV letters onto t-shirts with the Auto Open Clam. Impressed by the auto-open feature, Charlie looked visibly relieved at having one less thing to think about in this high-stress live printing environment. At least he knew his t-shirts weren’t going to scorch!

Overall, the event was bursting at the seams with the excitement of custom live printing. Each t-shirt design request was more creative than the one before it.

While all the hard work was done by Heated Words team in setting up and executing the event, the visual addition of the Auto Open was the cherry on top of the cake.

This particular heat press has never looked quite so cool than in this buzzing urban environment surrounded by greyscale textured wallpapers and a culture of crazy curated clutter.