Adding Retail Trends Into Your Branded Workwear Range

The term 'Branded Workwear' refers to clothing and accessories worn by employees that feature a company's logo, name, or other brand elements. This type of workwear is used for several purposes: 

• Brand Identity and Visibility: It helps in promoting the company's brand by making it more visible to customers and the general public. 
• Professionalism and Uniformity: Branded workwear creates a professional appearance and a sense of uniformity among employees.
• Employee Morale and Team Spirit: Wearing branded workwear can foster a sense of belonging and team spirit among employees. 
• Customer Trust and Recognition: Customers may feel more confident and trust a business more when they see staff members in branded attire.
• Functional Benefits: Branded workwear is often designed to meet the specific needs of the job, providing comfort, safety, and practicality. 

And it's the Brand Identity and Visibility that we're going to delve into in this blog today.

Often when designing workwear, comfort, professionalism and safety are prioritized over anything else. Understandably, employees working heavy duty roles need to seen to be safe but not all workwear has to be hi-vis fabrics and polyester polo shirts.

If you're thinking of branching out into branded workwear but want to stray away from the norm, keep reading.

There are plenty of jobs out there that require a slightly more customised approach to branded workwear.

For example, a self-employed barber or hair-dresser likely wouldn't be caught dead in a standard plain polyester polo-shirt. Why? I hear you ask, because most of the time, the garment simply doesnt communicate their businesses brand identity.

In roles where workers are hands on with the general public, they need to appear approachable and relatable. Hairdressers and barbers are often dubbed as casual therapists because of the amount of time customers sit and talk about life with them. Unfortunately, a crisp white shirt with branded blazer hardly communicates the approachability of a hair stylist to a client. Instead, the formality of their state of dress erects a barrier between the customer and the worker.

So what kinds of workwear needs a customised approach?

• Hair dressers / Barbers / Stylists
• Beauty Professionals / Makeup Artists
• Mobile Bar / Food Companies
• Photographers / Videographers
• Fitness Trainers / Gym Workers
• Event Planners

And more! Those are just a few professions, but there are so many others who are able to take a customised approach to branded workwear.